Continued from Blog #21…
Since it’s obvious that I am all in, it is only right that I now ask you to consider the value propositions that have developed and what this social business brings to you, to the market, and to vulnerable children around the world.
Value 1
Effective Social Global Outreach. Childhood malnutrition, the number one social problem, is proactively addressed with whole food nutrition. Our global partner, MannaRelief, which actually distributes the nutrition, is already doing so in 89 countries where 900 field partners are present to help get the job done. We think that’s incredible!
Value 2
Generous earnings are created to reward your personal effort. You are paid or rewarded to enlist others in this project. This is a social enterprise; this is conscious and compassionate capitalism; this is cause-based marketing; this is a for-profit company intentionally in touch with global social realities. Therefore, there is everything right about compensating the team members for jobs well done. A good cause like this deserves this kind of financial empowerment for those working to move it forward.
Value 3
Social entrepreneurial leaders reference these first two values I just mentioned as “blended value.” This describes the commingling of two very important objectives. One is social, effectively impacting an obvious need. The other is financial, rewarding the proponents of this project and creating a multi-faceted incentive that simultaneously contributes to the long-term sustainability of the social cause. OK. Combine the first two values and what results is a third value; a fresh and powerful synergy that shifts the possibilities into high gear and speeds the project forward. A 2006 Nobel Peace Prize winner, known for establishing the social business of microcredit, which became the standard for addressing poverty in third-world countries, said that when you financially compensate participants in a given social project, they will drive your cause to the ends of the earth. Well, ends of the earth; here we come. Many other organizations hope to do damage to global malnutrition, but we know of no one who is using our particular model of social enterprise where the value of matching nutrition is front and center and blended with compensating our promoters.
Value 4
Yes, this blended value exists and you and I are compensated for the results we produce, however, this next value proposition is not so much what the HopeQuestGlobal Team has, as much as what it does not have. Simply stated: the HopeQuestGlobal Team has no marketing stigmas. There is no hype; no manipulations; no exaggerated claims; no sales fluff; no pressure to “act now” or “lose out.” None of that exists here. Our main motivation is the social cause and any personal rewards are the by-products. This reflects authenticity and singularity of focus—because the only status upgrades we are interested in are taking a malnourished child to nourished. We measure our success by the number of vulnerable children we can effectively nourish and transition toward healthy.
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